Instagram rolls out in-app scheduler to businesses and creators

Instagram rolls out in-app scheduler to businesses and creators

image source - Gooogle

Instagram is rolling out its in-app post scheduler, allowing select users to plan their posts in advance without having to use Meta's Creator Studio or third-party services.

image source - Gooogle

The Meta-owned photo-and-video sharing platform is giving businesses and creators the power to schedule Reels, photos and carousels for up to 75 days within the app itself.

image source - Gooogle

Instagram tested the feature over the past few weeks, giving a small percentage of its global community access to the tool, before this wider (but still limited) release.

image source - Gooogle

To access the feature, eligible users will have to go to "Advanced Settings" after creating their post but before sharing it with their followers.

image source - Gooogle

From there, they can toggle on "Schedule this post" and select the time and date they want it to go live.

image source - Gooogle

They then have to navigate back to the post they were creating and click "Schedule."

image source - Gooogle

According to TechCrunch, which reported on the test, scheduled posts can be seen in the "Scheduled Content" section that can be accessed through the hamburger menu.

image source - Gooogle

The process could perhaps be simpler, but the feature eliminates the need to use the separate Creator Studio website or app for a more frictionless experience.

image source - Gooogle